https://www.crpe.org/sites/default/files/PortfolioSpotlight2-pr.pdf

Communicating Change in Education: Ideas from a PR Expert

December 2013

District leaders and elected officials can build meaningful engagement and support for education reforms through a carefully considered and executed approach to communications. Based on an interview with a media relations expert, this brief outlines four strategies for building effective communication around district change efforts: hire a professional firm, develop an achievable plan, pay attention to communication pathways, and anticipate opposition.

This brief is part of a series of 'Spotlights' focused on best practices around specific elements of the portfolio strategy.