https://www.crpe.org/sites/default/files/crpe-principals-lead-communicators-portfolio-strategy-brief.pdf

Principals: The Lead Communicators in the Portfolio Strategy

February 2015

School system leaders often believe they can best avoid controversy by controlling all communication and messaging to the public, but they then put themselves in the position of having to please everyone and defend every decision. In school systems using the portfolio strategy—autonomous schools held accountable for performance— empowered principals can be assets for public engagement. Anchoring communication at the school level actually insulates a central office from the politics of reform by making it clear that school leaders are the ones making decisions.

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